http://www.detnews.com/apps/pbcs.dll/artic...D=2008812160427Tuesday, December 16, 2008
Struggling newspaper industry at a crossroads
Nathan Hurst / The Detroit News
As the nation's economy continues to sour, newspaper publishing, an industry that has been under pressure for years amid the rise of alternative news sources, is at a precarious crossroads.
Its core business model is proving less able than ever to support expensive newsrooms and far-flung delivery systems in an era of nonstop, on-demand news distributed on television and the Internet, leaving publishers across the country scrambling to cut back and reinvent themselves.
But even while newspaper circulations plummet, demand for news in the 24-hour nonstop cycle of global events has never been higher, driving more readers to newspaper Web sites.
"The riddle here, the big conundrum, is that newspapers have never had more readers than they have now," said Lou Ureneck, an industry observer and chair of Boston University's journalism department. "If you combined the people reading news content on the Web with those still getting the paper, there's never been more."
But while readership is up, the main revenue stream that's made big newsgathering operations possible for decades -- print advertising -- is evaporating. Internet-based advertising, while growing for newspaper companies across the nation, still doesn't pay the bills for publishers; competition from larger companies that dominate the Web such as Yahoo and Google keep online advertising cheap.
And while online services can easily pick up news stories from myriad sources online -- including newspapers -- the slim online profits aren't enough to support the kind of sophisticated, well-staffed newsgathering operation that makes a newspaper successful.
Newspaper advertising remains lucrative, but publishers are finding fewer advertisers who want the broad reach of a regional publication, focusing instead on less expensive more highly targeted online ad campaigns.
Those trends are leading many publishing companies to take drastic steps to remain profitable -- and in some cases, solvent -- even as the nation's recent economic decline adds more pressure. The fallout among some of the country's largest newspaper companies this year has been painful:
• Tribune Co., owner of the namesake Chicago Tribune and The Los Angeles Times, earlier this month filed for Chapter 11 bankruptcy protection. The company, which underwent a complex and expensive restructuring into private ownership last year, is saddled with debt totaling more than $13 billion. Earlier this year, it sold the Newsday daily newspaper of Long Island, N.Y., to a cable television operator, which promptly cut staff.
• Gannett Co. Inc., owner of the Detroit Free Press and controlling partner of the Detroit Media Partnership, which manages business functions for the Free Press and The Detroit News, has slashed employment at its newspaper properties across the country by 10 percent -- totaling thousands of jobs. With revenue continuing to decline, Gannett executives have warned of more cuts and layoffs.
• MediaNews Group, the Denver-based parent of The Detroit News, had its debt rating cut by Moody's Investors Service earlier this month on concerns the company's advertising downturn will continue.
• The New York Times Co. is borrowing $225 million against recently-constructed headquarters in Manhattan to ensure it will be able to make its debt payments next year. Revenue declines at some of its properties, including The Boston Globe, New England's largest daily newspaper, have reached double-digit percentages this year, despite new offerings for advertisers both in print and online.
• Journal Register Co., owner of dozens of smaller community newspapers throughout Michigan, has downsized staffs and slashed newsroom budgets at a number of properties throughout the country, as it teeters under a monumental debt load. Earlier this year, its stock price fell below $1 and the company was banned from trading on the New York Stock Exchange.
• Booth Newspapers, a Grand Rapids-based chain that includes the Ann Arbor News, Flint Journal and Grand Rapids Press, announced a major restructuring program in November aimed at consolidating and eliminating many positions throughout the company's newsrooms across the state.
Besides reducing staff sizes, newspaper companies have tried to combat losses caused by declining circulation and ad sales by shrinking the physical size of their publications, shifting newsrooms to focus on Web publishing and new media newsgathering.
But making money online remains elusive.
Online revenues -- while still growing at a steady clip -- have failed to make up for the loss in print, while readers have grown accustomed to getting news online for free.
Stephen Lacy, a professor of journalism at Michigan State University, said making any new business model work is not without risk.
"How about I tell you the cure for cancer?" Lacy quipped during a recent interview. "It might be easier."
Uncertainty amongst industry insiders, however, isn't stopping newspaper publishers from trying to thrive in an online world.
The Boston-based Christian Science Monitor, one of the nation's most well-respected bastions of international reportage, announced earlier this year that it would cease printing its five-days-a-week newspaper, opting instead for a significantly boosted Web presence and accompanying weekly print edition.
Others have tried diversifying their businesses. The New York Times Co., for example, has invested in Web destination About.com, while other big publishers have tried partnering with job-search and home sales sites -- which helped quickly deplete once-profitable classified advertising -- in an attempt to gain revenue.
Still others are hoping alternative ownership models that demand smaller profit margins than Wall Street investors will work. Former journalists for corporate entities have started nonprofits such as the Voice of San Diego and ProPublica that aim to produce high-quality reporting without the need for big profits. There hasn't yet been any major attempt at creating such a model for larger, already established big city newspapers.
Experts say the retrenching of newspaper publishing companies, however it ends up being done, couldn't come quickly enough.
"These companies are hoping they can move fast enough," said Jane Briggs-Bunting, head of Michigan State University's journalism program, one of the country's largest.
Briggs-Bunting says any big gambles by newspapers that don't work out in such a moribund economy could be fatal, and not just for the companies.
"You can't neuter and defame the watchdog," she said, referring to the newspaper's role in a democracy. "Everyone should start to pray."
You can reach Nathan Hurst at (313) 222-2293 or nhurst@detnews.com.