QUOTE
The WB network has agreed to air Trojan commercials after 9 p.m., starting with a 30-second spot during "Smallville." NBC has also approved a Trojan commercial, and Trojan was negotiating on Tuesday to place a commercial in the network's 10 p.m. hour tonight.
Though no formal government or industry restrictions prevent condom commercials from being shown in prime time, condom ads have traditionally been banished to late-night hours or cable networks. But television airwaves have recently become more open to products dealing with sexual health, evidenced by frequent network commercials for erectile dysfunction drugs and female contraception.
The new Trojan campaign includes four commercials focusing on sexual health statistics compiled by Trojan. The first commercial, viewable on Trojan's Web site before its television premiere, begins with a graphic explaining that 40 percent of people who know they are HIV positive do not divulge that fact to their sexual partners. All of the spots will include the message: "Other than abstinence, there is only one way to protect yourself. Use a condom every time."
Though no formal government or industry restrictions prevent condom commercials from being shown in prime time, condom ads have traditionally been banished to late-night hours or cable networks. But television airwaves have recently become more open to products dealing with sexual health, evidenced by frequent network commercials for erectile dysfunction drugs and female contraception.
The new Trojan campaign includes four commercials focusing on sexual health statistics compiled by Trojan. The first commercial, viewable on Trojan's Web site before its television premiere, begins with a graphic explaining that 40 percent of people who know they are HIV positive do not divulge that fact to their sexual partners. All of the spots will include the message: "Other than abstinence, there is only one way to protect yourself. Use a condom every time."
http://abcnews.go.com/Business/story?id=80...TC-RSSFeeds0312
QUOTE
"Condoms are the line in the sand," said Randy Sharp of the American Family Association (AFA), which is behind a mass e-mail campaign to safeguard one of television's last taboos.
Sickened by an on-screen barrage of sexy images and impotence drug commercials, 'family values' activists leapt into action following reports a major condom manufacturer was eyeing prime-time advertising slots.
Previous complaints targeted saucy dramas like "Desperate Housewives," Jackson's infamous "wardrobe malfunction" during the 2004 Super Bowl and risque advertising by the likes of Paris Hilton, at the center of a new storm Wednesday over a racy spot for a burger chain.
Campaigners are flexing muscles, which the pundits say, helped send George W. Bush back to the White House last year on a tide of moral outrage.
"We believe the networks don't care about the viewer any more by virtue of them getting seedier and seedier in the content they broadcast," Sharp told AFP in a telephone interview from his Tupelo, Mississippi office.
AFA deluged networks with 200,000 e-mails from parents and is now pressuring members of Congress to keep condom adverts off network television.
"We oppose condom ads because they promote promiscuity," said Sharp.
Sickened by an on-screen barrage of sexy images and impotence drug commercials, 'family values' activists leapt into action following reports a major condom manufacturer was eyeing prime-time advertising slots.
Previous complaints targeted saucy dramas like "Desperate Housewives," Jackson's infamous "wardrobe malfunction" during the 2004 Super Bowl and risque advertising by the likes of Paris Hilton, at the center of a new storm Wednesday over a racy spot for a burger chain.
Campaigners are flexing muscles, which the pundits say, helped send George W. Bush back to the White House last year on a tide of moral outrage.
"We believe the networks don't care about the viewer any more by virtue of them getting seedier and seedier in the content they broadcast," Sharp told AFP in a telephone interview from his Tupelo, Mississippi office.
AFA deluged networks with 200,000 e-mails from parents and is now pressuring members of Congress to keep condom adverts off network television.
"We oppose condom ads because they promote promiscuity," said Sharp.
QUOTE
Family planning groups argue such ads could help reduce teen pregnancies and check the spread of sexually transmitted diseases including
HIV/
AIDS.
Michael McGee, vice president of the
Planned Parenthood Federation of America said : "the more we can normalize conversations about healthy sexuality and safer sex, the better off we are as a society."
HIV/
AIDS.
Michael McGee, vice president of the
Planned Parenthood Federation of America said : "the more we can normalize conversations about healthy sexuality and safer sex, the better off we are as a society."